The Mercado Municipal de Matosinhos (Municipal Market of Matosinhos) is an emblematic space that combines tradition and modernity, standing out for its unique architecture and the wide variety of fresh, locally sourced products. Beyond its traditional role in the sale of fish, fruit, vegetables, and meat, the market also hosts a design incubator in partnership with ESAD and ESAD—IDEA, bringing together companies and creatives from the fields of design, architecture, jewelry, multimedia, and publishing. This innovative model has transformed the market into a successful case of urban regeneration and a hub of cultural, economic, and social activity. The surrounding area further enhances the visitor experience with restaurants and shops. The project proposes the development of a digital platform dedicated to showcasing the market’s offerings and potential, promoting a new lifestyle, attracting new audiences, and strengthening the perception of its diversity.