Founded in 1997, the Centro Português de Fotografia (Portuguese Centre of Photography) is dedicated to safeguarding, promoting, and celebrating photographic heritage. Showcasing the evolution of photography from its earliest cameras to contemporary practice, it hosts permanent and temporary exhibitions of Portuguese and international work. Guided by the brand’s values and mission, the redesign delivers a contemporary, minimalist identity that highlights its essence – PHOTOGRAPHY. Centered on the concept of FRAMING, the new image blends clarity, modernity, and focus.