This project involves creating three digital billboards to promote an event – in this case, the Porto Jazz Festival – exploring the potential of animation in graphic design. The posters share the same visual identity to reinforce the project’s concept. The aim is to highlight the use of different tools and processes, including graphic imagery, photography, and typography, as well as mastery of rhythm, visual composition, information hierarchy, and sound design, both in time and space. Due to the event’s location, in this case at the Palácio de Cristal in Porto, the idea draws inspiration from the iconic elements of the venue (peacocks, flowers, statues). The main element of the poster compositions is the lettering and typography, which are animated according to the mood of each piece of music, in this case, jazz.